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PRODUCT MARKETING MANAGER – PUBLISHED GAMES


Why choose Digital Extremes?

Ingenuity, diligence, highly skilled, specifically trained. With stealth precision, this team of ninjas have infiltrated the F2P market. Can we control the natural elements, shape shift or walk on water? Hell no. But we can develop kick-ass videogames. We are masters of our own weaponry. What is your superhuman skill? Do you have what it takes to join this elite team? Bring it. Recruiting now. 

PRODUCT MARKETING MANAGER – PUBLISHED GAMES

Department:
Marketing\PR
Job Type:
Full Time
Location:
California
Min Exp:
2 years

As Product Marketing Manager you will be responsible for the inbound and outbound marketing activities for our published games. Your master craftsmanship of messaging and positioning will drive innovative campaigns and business plans that grow these new games as a service and their brands. Your leadership and communication skills will allow you to seamlessly work with dev teams miles (and sometimes countries) away, creating developer driven marketing collateral that amplify their creations and delight their players.

Responsibilities:

  • Work with the Director of Marketing to conceive, plan and execute marketing campaigns that establish strong and unique brands for our published games
  • Collaborate with external development teams to properly reflect their vision of their games in its marketing; learn these products inside-out technically and gameplay-wise to maximise promotional opportunities
  • Oversee the day-to-day project management and execution of marketing initiatives, tracking team tasks, resources, deliverables and deadlines
  • Manage, train, mentor a team of talented marketing coordinators to work with development, multimedia, PR, web development, and agencies to create marketing collateral that delights and engages each game’s unique audience
  • Develop, implement and manage marketing strategies that focus on user acquisition and retention; work closing with each developer’s internal Community Management team to ensure accuracy and alignment of marketing materials with the current state of the game
  • Assist with creative production of advertising and branding to develop communication and brand consistency across all user touch points; assist with copywriting/editing/positioning
  • Ensure marketing assets, web content, and community materials meet the caliber of brand expectations and strategic brand goals and are delivered on-time
  • Gather market data to measure effectiveness of marketing activities and report marketing progress and ROI to other departments/teams
  • Monitor key trends in the industry space and provide analysis as needed, i.e. analyze consumer research and business data to intelligently guide strategies and marketing investment
  • Estimate marketing budgets and accurately track, manage and report on costs
  • Work closely with 1st and 3rd party partners to encourage and maximize cooperative promotional opportunities

Qualifications:

  • 2-4 years’ experience in a comparable Product Management role (marketing management, brand management or product management) in the games industry; 1-2 years in the Free-to-Play market required
  • Bachelor’s Degree in Business, Marketing or related field required, MBA preferred
  • Beyond compare organization and project management skills. Must have the ability to work on numerous tasks simultaneously in a fast-paced deadline-driven environment
  • Excellent communication (verbal and written) and interpersonal skills
  • Proven leadership skills of a marketing team of 3 or more staff
  • Strong understanding of marketing, promotions and pricing strategies, analysis and trends, product positioning, creative and media strategies, PR and promotional activity, all in the online realm
  • Quantitative, analytical and problem solving skills. Must be very comfortable with data analysis
  • Ability to leverage metrics and stats to make well-informed decisions, and reinforce marketing instincts with meticulous analysis and research;  ability to use  data to build business cases with a focus on ROI
  • Proficiency with MS Office Suite

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